If you’re an article marketer who has traditionally created article content to be posted on your own website, you may want to consider expanding your horizons and posting your articles on popular article directories as well. Let’s talk about why you would want to do this, and whether or not it makes sense for you and your business.

Let’s first begin with a basic understanding of what we are trying to accomplish as article marketers. Generally speaking, we are attempting to generate traffic to our website. Once somebody is on our website, they can do a variety of different things which we can dramatically influence based on the way we design and organize our website. But that’s not our concern right now. The initial focus is to get them to your website. What you do with them once they are they are is something to be discussed another time.

We will assume that you understand the importance of creating article content that is useful but incomplete, and the importance of subconsciously persuading your reader to click on the link that you have placed in the resource box at the end of the article. With that in mind, ask yourself a question. What is stopping you from getting more people to visit your website based on the articles you are already creating? When you think about it, it probably has to do with the fact that there are a limited number of people who are discovering your article content when you have it placed on your own website. How can you get more people to potentially see your article?

Article directories were created many years ago to serve as content repositories for articles from a wide range of topic categories. Over time, search engines began to give these article directories increased importance and relevance in search listings. As a result, an article that is posted to an article directory can be prominently featured in search engine results pages when somebody does a search for a particular topic that you may have written about. Keep in mind, we are not talking about a uniquely created article that is being exclusively submitted to the article directory — we are talking about the same article content that you are already posting to your website.

You can essentially get more traffic to your website by submitting your article content to popular article directories. It’s quick, it’s easy, and you have nothing to lose and potentially a lot of traffic to gain!