Let’s talk about the characteristics of an effective article for marketing purposes. You need to begin by realizing that anybody who happens to read an article you write will be doing so with certain things running through their mind. To the extent possible, you need to try to join the conversation that is already taking place in the readers mind. Does that makes sense? For example, somebody who is reading an article that you have created that talks about how to fix a broken game system is probably feeling extremely frustrated and is eager to have their game system working again.

What you may want to do in an example such as the one mentioned above is to talk about the different things that an individual can do to further diagnose the nature of the problem to make sure they know exactly what is causing the malfunction in the first place. You can then reassure them that there is no need to take their system in to be repaired at a repair shop given that the problem can be fixed with some simple household tools. You can then proceed to tell the reader how to fix the problem. Think about this for a moment.

You have essentially identified with a problem that the reader has. You have walked them through a diagnostic process that demonstrates your expertise in the topic and also helps convince the reader that they now fully understand the problem that their game system happens to have. You follow this up with quickly telling them how to fix the problem. You treat the reader as if though they are also an expert. You assume that they will understand exactly what they need to do given the limited nature of your explanation of what to do to fix their game system.

Now imagine if in the resource box of this article you offer to SHOW the reader exactly what they need to do to fix their game system in a short video that they can purchase for a modest price and have access to immediately over the Internet. As you can imagine, you will have people whipping out their credit card begging you to simply show them exactly what they need to do to solve the darn problem so they can go back to enjoying their game system without having to incur the expense of sending it back to the manufacturer or taking it in to an expensive repair shop. This example contains all of the characteristics of an effective article for marketing purposes. Use this as a template for your own article marketing efforts and don’t be surprised when the money starts rolling in.